Try rewriting stories without jargon to see what's really going on and how euphemisms on any topic can distort and mislead. Have students find examples of the use of jargon. Building and posting a class list is an excellent way to help young people tune in to news reports of any military conflict. Defining doublespeak as language which pretends to communicate but really does not, this concept paper contains two essays, the first an introduction to. The following list can be used to start your own war jargon collection. The Gulf War provided "superb examples of doublespeak that managed to turn carnage into something cold and drained of emotion," comments The Media and the Gulf War: A Case Study published by the Association for Media Literacy in Toronto." Many magazines and newspapers "translated" selected collections for their readers. Many modern conflicts have also focused on sports metaphors that, as many critics have noted, trivialize war. Military jargon has always specialized in turning gore into glory. It is the intentional use of euphemisms, synonyms, jargon, and vagueness which pretends to communicate but really does not, or implies the opposite of what it would appear to communicate." - Metta Winter, Christian Science Monitorįor centuries before George Orwell coined the word "doublespeak" to convey the flavor of government-sponsored linguistic deception, soldiers have used language to mask the horror of war. You can read an extract here."Doublespeak is not lying, nor is it merely sloppy language. ![]() **William Lutz’s book, Doublespeak, published in 1990 examines the manipulation of language. *George Orwell’s book Nineteen Eighty-Four, published in 1949, introduced the term doublethink and newspeak: War is Peace, Freedom is Slavery, Ignorance is Strength, which later evolved into doublespeak. Team leaders give their codebreakers hints to help them extract all of the teams spies. If you are not a vegetarian, you are a carnivorous biped consumer of grain-consuming units. Doublespeak is a game of wordplay and teamwork. Ĭows, chickens, sheep are now called grain-consuming units by the US Department of Agriculture. Janitors or caretakers are custodial engineers, car mechanics are automotive internists, elevator operators are members of the vertical transportation corps, and Migros supermarket cashiers are career associate scanning professionals. ![]() ĭo you use a state-of-the-art sound-processing tool to listen to music? Yes, I use earphones also. Reducing costs mean cutting jobs and salaries.īanks don't have bad loans or bad debts they have non-performing assets which are rolled over or rescheduled. Job flexibility often means no contract and little or no job security. ![]() The company is right-sizing, re-layering, down-sizing, re-engineering or having a workforce imbalance correction and you personally are decruited, let go, laid-off or offered career alternative enhancement or early retirement so you can" pursue other interests " and " spend more time with the family”. Unemployment in Europe is on the rise, but no-one gets fired or sacked. They have a diagnostic misadventure of a high magnitude. They have uncontrolled contact with the ground. A volume-related production scheduling adjustment by US car giant General Motors was actually the closure of an entire factory.Īirplanes don’t crash. Was it the coalition of the willing or the coalition of coerced ?īusiness is also attracted to doublespeak. In 1971 the Pentagon asked for funding for an enhanced radiation device, a term used to disguise its real meaning: a neutron bomb.Įthnic cleansing is a cleaner term than genocide. Intelligence is spying and pre-hostility is the time before the war, sometimes called peacetime. Ĭonstructive destruction is also known as regime change which is also known as an unprovoked military attack. Mr Rumsfeld admitted he may have inadvertently disclosed incorrect information, but he didn’t lie. Torture, according to the former US Secretary of Defense, Donald Rumsfeld, is the excesses of human nature that humanity suffers. However, it is best known by its B grade bombastic blockbuster title, shock and awe (soon-to-be starring Tom Cruise). It’s also known as target servicing, which sounds like a business activity you would read about on this website. poser une moquette ) is a both an activity done by a carpet layer and a euphemism for carpet bombing or saturation bombing. A bomb is a vertically deployed anti-personnel device and laying down a carpet (Fr. Innocent civilians killed in conflict are collateral damage. Today it has infiltrated many areas of our lives: politics, business, advertising, and especially the military.Īrmies don’t kill they pacify, neutralise, disable, deactivate or eliminate assets.īody bags (containing the remains of dead US soldiers) are now called transfer tubes.
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